An auction held by the Mountain Sunrise Rotary Club has exceeded expectations this year to raise more than $100,000 (£63,000).
The members had set a target of around $60,000 (£38,000) so that they could give back to the community, but were surprised when they realised just how much they had raised.
The organisation is involved in projects both locally and worldwide – one of which is its aim to stamp out polio before the end of this decade.
The auction was held at the Lake Arrowhead Country Club, filmed live over nine hours. Members of the Mountain Sunrise Rotary acted as auctioneers for the event, with two to three competing to get the best prices during each hour. Although the people attending the broadcast enjoyed the charged atmosphere, the viewers at home had the chance to see items close up and not be distracted with everything going on around them.
In the UK, people attending auctions love the atmosphere but can also be easily distracted, while those who enjoy leisurely shopping at an antiques store are more likely to spend time admiring a piece before purchasing.
The auctioneers sold all manner of items, from a traditional stove dating back to 1928 to antique furniture. In addition to the main event, attendees could also bid for the opportunity to have lunch with Janice Rutherford, the County Supervisor. There are 40 local projects currently being supported by the MSR, including some which were discussed in interviews during the live auction.
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