A marketing campaign launched by the Connecticut office of tourism will soon receive a boost, as the Antiques Trail is about to be promoted as a major attraction in the state. The Still Revolutionary campaign will feature antiques stores so that visitors will be able to experience some of the local history for themselves. Around $10,000 (£6,500) will be invested to place stores on an online directory and install signs on the state’s highways.
According to the office’s director, Randy Fiveash, the Antiques Trail will demonstrate the history of Connecticut, although the campaign is also about the present and future of the state. Research will be carried out during the summer to obtain more information regarding the number of stores, sales and how the Antiques Trail will impact on the economy. Work on the signage will commence around October time. Originally, the Town of Woodbury was the centre of the Antiques Trail four years ago, but it will now move to the rest of Connecticut so that other stores benefit from the campaign. It is hoped that antiques will be associated with Connecticut in the same way as wine is associated with Napa Valley.
In the UK, Lancashire and the surrounding area is associated with antiques, especially antique furniture like open bookcases. Over two thirds of visitors to Connecticut’s Antiques Trail come from outside the state, even from as far as Europe and China, to see what they will discover. According to one owner of an antiques store, the sales of antiques in Stamford alone reach around $10 million.
No comments yet.