Starbucks has decided to revamp and individualise their business by introducing antique furniture into their coffee shops.
The brand has been suffering from some bad press lately on the quality of their coffee in the national newspapers.
In an attempt to move themselves away from the chain store image, their coffee shops are ready to embrace their original locality and once again take on a local coffee shop image by bringing in antique furniture and bric a brac from local markets and antique shops.
The idea is to bring back some of the individual character and relaxed atmosphere that was present in its first Seattle branches 38 years ago in a bid to recapture business from its rivals Costa Coffee and Caffè Nero. Certainly the idea to have comfortable, worn and friendly antique chairs and tables for people to sit around while they drink their coffee is a pleasing idea. However, the smell of freshly roasted coffee is equally pleasing and should they get both things right once again, then Starbucks may be onto a winner.
Having said that, one customer thinking that the new store in Conduit Street, Central London was swanky may be dubious that the coffee shop in South Shields would be up to the same standard. To be fair to Starbucks, they do want their coffee shops to mirror the locality, so to mirror the love of antique furniture in Lancashire the Starbucks coffee shop should be decked out with the finest antique tables and chairs in Preston if the love of antiques in the town is anything to go by.
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