Those antique collectors seeking antique bedroom furniture should know that of Ambrose Heal. Heal had sold mainly bedroom furniture from its inception as a retailer in 1810 through to the 1880s and had led the field in good design throughout the period. Their furniture represented a wealth of revival styles, from the Grecian, Gothic, the Italian Renaissance and French Rococo to produce many examples of fine bedroom furniture for their wealthy clients.
It was Ambrose Heal (1872-1959) who managed to bring good design and affordability to the burgeoning mass marketplace. Heal was an exponent of the philosophical ideals of the Arts and Crafts movement and through his own designs, managed to recreate this individual look at affordable prices through his shop in the Tottenham Court Road in London. For Ambrose Heal, simplicity was now the key and through his Simple Bedroom Furniture published in 1899, advertised and sold his plain oak designs which were named after English seaside resorts, such as Newlyn and St Ives. Although these pieces were mass produced, they retained the freshness of the hand crafted styles of Arts and Crafts furniture .
Heal’s simple furniture styles were now becoming very popular and affordable for the growing number of suburban home owners in the new garden cities that were being built across the country at the beginning of the 20th century. Heal wanted to be remembered as the man who brought the simple good design of the Arts and Crafts movement to the masses.
Fine examples of bedroom furniture designed and sold by Ambrose Heal can be found through antique furniture dealerships in Lancashire, Cumbria and other parts of the United Kingdom.
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